Vishal Jalan, the CEO of Aricha and a bonafide farm lover, is a classic example of a ‘young achiever’. When his tryst with entrepreneurship started in 2000, Mr. Jalan was all of 18, studying commerce at a Kolkata college. As a trained Food Safety Auditor, Mr. Jalan prioritises the 3Rs – Richer Soil, Richer Supply Chain, and Richer Taste. He focuses on understanding custom quality control & supply chain management requirements, as specified by clients. During his career, Mr. Jalan has always stayed true to his commitment of closely collaborating with farmers from the remotest of locations, and developing healthy & sustainable food and beverage products for discerning global consumers. He has traveled to far-off places across the country, with an unwavering determination to identify richer soils and the best produce. In addition to being the guiding light for the Aricha team, Mr. Vishal Jalan is also currently working with many organic food entrepreneurs in India, the Indian Chamber of Commerce, the Spices Board and APEDA. His focus has remained constant: to foster farmer growth, to encourage healthier choices, and to take the Indian food industry to the next level.